To put it simply, it mirrors how effectively the project is generating exposure. A reduced CPM typically indicates that the platform sees the advertisement as high-quality and relevant, making it more affordable to disperse at range. Social Share of Voice (SSoV) tracks how frequently your customer's brand name is stated https://boostreachandimpressionsm34433.wikigiogio.com/1586712/measure_linkedin_blog_post_performance_checklist