Customers no longer only use one way to connect with brands. During lunch, they might peruse your website; later that night, they might click on an Instagram ad; finally, before they go to sleep, they might complete their purchase through a mobile app. On the other hand, they can get a reminder the same day through push notifications, WhatsApp, or email. https://www.plgos.com/blogs/what-is-omnichannel-customer-engagement-and-how-to-improve-it