- focus on quality over quantity. B2B networking is not about collecting as many contacts as possible, but about cultivating meaningful and mutually beneficial relationships. businesses need to focus on quality over quantity and prioritize the contacts that are most relevant, valuable, and aligned with their goals and vision. 1. https://b2bmercato64173.jasperwiki.com/6510139/la_guida_definitiva_a_b2b_espansione