In this example from IDEO, we see a person standing in a boat. IDEO’s buyer is neither The person pictured nor the company on the boat, but alternatively Conservation Worldwide, an environmental Group. Now, to answer the questions you have to verify the assertion (assertion) and reason much too. https://manuelromom.bloguetechno.com/the-definitive-guide-to-hbs-case-solution-65680960